About Saddled

Founded by Arizona-raised and Montana-based Olivia Witt, Saddled is a full-service agency specializing in content creation, talent management, social media growth, and social media management within the Western industry. Rooted deeply in the Western lifestyle, Saddled blends tradition with a modern approach to storytelling honoring where the West comes from while pushing brands forward.

Trusted by major Western media outlets, Saddled has provided coverage for some of the largest events in the industry, including Cheyenne Frontier Days, Pendleton Round-Up, the PBR Team Finals, and the National Finals Rodeo. From live event coverage to high-impact recap content, we know how to capture moments that matter.

Whether you’re a ranch, whiskey brand, boot company, honkytonk, rodeo organization, or content creator, Saddled delivers tailored strategies and authentic storytelling that drive real results—helping our clients reach new levels of engagement, visibility, and growth while staying true to the Western way of life.